Digital Creator & Social Media Specialist Featured

BPIL is looking to recruit a suitable candidate for the position below:

Job Title: Digital Creator & Social Media Specialist

Reports To: National Sales Manager – Agric

Duty station: Kigunga – Mukono Office

Job purpose:

This role combines expertise in visual design with a strong understanding of social media trends to create compelling graphics, campaigns, and content that engage our audience and elevate our brand presence across platforms.

The ideal candidate is a skilled designer with a passion for storytelling through visuals and a knack for crafting shareable, platform-specific content.

Key Responsibilities:

• Design high-quality graphics, including social media posts, banners, infographics, ads, and promotional materials, aligned with brand guidelines.
• Develop and execute creative social media content strategies to boost engagement, followers, and brand awareness.
• Create visually appealing and on-trend content tailored to platforms such as Instagram, Twitter/X, Facebook, LinkedIn, TikTok, etc.
• Collaborate with marketing and sales teams to brainstorm ideas, campaigns, and visual storytelling concepts.
• Edit and optimize images, videos, and other media for social media use, ensuring consistency and quality.
• Stay updated on design trends, social media algorithms, and emerging platforms to keep content fresh and relevant.
• Monitor social media performance metrics and adjust designs/content based on audience feedback and analytics.
• Manage multiple projects, meeting deadlines while maintaining attention to detail and creative excellence.
• Any other duties as may be assigned by the supervisor.

Education:

Bachelor’s degree in graphic design, Marketing, or a related field preferred.

Skills and Experience:

• Proven experience as a graphic designer, with a portfolio showcasing creative design work and social media content.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar software.
• Experience with video editing tools (e.g., Adobe Premiere, Final Cut Pro, or CapCut) is a plus
• Knowledge of branding and marketing principles.
• Experience with motion graphics or animation (e.g., After Effects).
• Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer)
• Basic understanding of SEO and content optimization.
• Strong understanding of social media platforms, their unique audiences, and best practices for content creation
  Excellent eye for typography, colour theory, and layout design
• Ability to work independently and collaboratively in a fast-paced environment
• Strong communication skills and a proactive, creative mindset

Competencies:

The ideal candidate should demonstrate the following BPIL High Performance Behaviours:

• Common purpose
• Open communication
• Setting and Achieving Targets
• Sense of Urgency & Agility
• Accountability
• Collaborate Effectively
• Result-Driven Mindset
• Trust & Mutual Respect
• Customer Focused
• Innovation & Continuous Learning
• Sense of Belonging